Welcome to
28th November, 2pm
Presented by First Page Digital and Google, The Last Click is an
exclusive series that explores how the landscape of digital marketing is transforming
as we inch towards a zero-click future.
Explore the Key Highlights of The Last Click Summit
AI is the single most discussed topic in marketing today. And with countless voices out there offering contradicting opinions, who should you actually listen to?
Enter The Last Click – an intimate, invite-only event that promises clarity from movers and shakers of industry.
Google Spills The Tea
A Panel Of Our Peers
Networking Opportunities
Meet Our Speakers and Panelists
Vishakha Turan
Senior Principal (New Business Sales), Google
With 13+ years in B2B sales and international business development, Vishakha has a proven track record in client acquisition and scaling cross‑region partnerships. She currently leads growth for Google Marketing Solutions across strategic markets.
Judy Tay
Head of Content, First Page Digital
Fusing creativity with technology, long before AI became a buzzword, Judy champions processes that turns data and algorithms into tools for sharper storytelling and smarter content at scale.
Meg Badilla
Head of Brand and Digital Marketing, M1 Limited
With over 15 years turning brand stories into business outcomes across APAC, Meg is known for mixing creative instinct with data discipline — building campaigns that don’t just look good, but move the needle and genuinely connect with people.
Purnima Balraju
SEO Team Lead, Castlery
Purnima is a digital marketing leader with deep expertise in SEO, SEM, and social media, driving growth across the APAC region. She’s known for her customer-first mindset, data-driven creativity, and collaborative approach to building high-performing brand strategies.
Amy Chua
Global Head of Sales, Google Cloud (Looker)
Amy is a seasoned IT leader with 20+ years in sales and business development, driving growth at Microsoft, Google, and beyond. She’s a strategic thinker and committed mentor, championing the next generation of IT talent and inclusive leadership.
Fabian Seow
Technical Director, First Page Digital
Fabian is an experienced digital marketer with over 6 years in SEO, having led 400+ campaigns for both SMEs and big brands. He is also an active contributor to SEO forums like Moz Community and often shares his insights on LinkedIn.
Agenda
2:15 PM – 2:20 PM: Welcome message by Eugen Kim, Head of Strategy at First Page Digital
2:20 PM: – 2:35 PM: Insights: Be where your customers are in real time, with the best returns.
2:35 PM – 3:00 PM: AI-Proofing your Marketing Strategies for ROI
AI is giving Google Search superpowers. With AI, Google Search now understands why, not just what.
This means we can anticipate user needs, transforming curiosity into discovery and confident decisions, unlocking more opportunities for meaningful customer connections.
Take full advantage of our next-gen AI powered solutions— Performance Max, AI Max for Search, and Demand Gen—to help drive performance across Search and YouTube.
3:00 PM – 3:20 PM: Performance Content as the Creative Engine for AI
A look at how First Page Digital approaches the future of performance marketing by treating content as the fuel that powers AI. This session breaks down how we combine human creativity with AI-driven optimisation to build modular, scalable assets that convert across Google AI surfaces and answer-led environments.
3:40 PM – 4:00 PM: Future of AI for Businesses and Marketing
Our panelists discuss how businesses can invest in infrastructure, processes, and measurement tools that are key to success in an AI-led era
Key topics include:
1. Measurement & ROI
2. Tech: AI Mode, AIO, Search Behaviour
3. SEO
4:00 PM – 4:10 PM: The Source Behind The Source
We share how First Page consistently ranks ahead when it comes to LLM results.
In an exclusive reveal, we reverse engineer the process to show you our findings and how we got there.
4:10 PM – 4:30 PM: Capturing Lightning In A Bottle
To help businesses prepare, we share each brand’s AI Readiness Scorecard – walking you through some of the ways your brand can net quick wins and grow your revenue long-term.
4:30 PM onwards: Networking